Designing The Perfect Brochure

As defined, a brochure is a small booklet meant to provide vital information to a customer about a company’s various products and services. These small and easy-to-carry marketing materials are critical to customer outreach and solidifying brand awareness. Brochures can be handy for any occasion, including but not limited to:

·    Point-Of-Sale Displays

·    Sales Presentations

·    Trade Shows & Networking Events

·    Direct Mail Marketing

But the key to a brochure serving its intended purpose and attracting customers to a business is design. Therefore, every aspect of a brochure must be carefully organized to ensure that readers do not become bored or uninterested.

Follow the advice below to ensure that your brochures meet your business’s needs and help increase profits.

Content
Advice

The most important part of a brochure is its content. It is essential that you only include the most vital information that a customer needs to know. Content for brochures can consist of:

·    Important Company Values & Principles

·    Ways To Order Product Or Service

·    Options For Finding More Information

·    Graphics To Depict Company Logo

·    Charitable Company Acts

Avoid talking about information unrelated to your product or service. Additionally, information considered need-to-know, such as supply chain or internal company dynamics, is unnecessary to include in a brochure.

Also, make sure to check for spelling and grammar. Even with a great brochure, any errors that limit readability will likely cause a potential customer to throw your brochure in the garbage.

Design
Aesthetics

Brochure printing in Red Wing comes with many choices for brochure design details. Be sure to choose a paper quality that can best express hi-resolution graphics and a font that is easy to read.

Additionally, break up heavy text with images as this will make the flow of reading easier for anyone who picks up one of your brochures.